Jaya is originally from India, however, she was inspired to live the American dream. She moved to the US from India carrying nothing but a backpack of her belongings, along with the mountain of ambition. She worked hard, obtained a PhD in Fashion Merchandising from Iowa City University. She taught fashion buying and wrote a textbook in the fashion and in emerging markets, which is widely used in universities. She’s also worked in apparel manufacturing and exporting. She’s a former apparel buyer for the cult favorite, ThinkGeek which I love, thanks to the inspiration from her daughter. Jaya founded Svaha and became determined to change the landscape of apparel. Jaya is the proud mother of two young children and enjoy nurturing her children’s interest through fashion, adventure, science and social responsibility. She is a world traveler and an artist.
December 12th, 2018 | 53 mins 9 secs
In this episode, Jaya Iyer of Svaha, a company known for their STEAM prints and dresses with pockets, talks about the lack of science and tech-themed clothing (especially for children), how personal of a choice clothing is, and the importance of expressing yourself and shattering stereotypes and social norms.